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LEROY MERLIN Romania
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I joined Leroy Merlin Romania in November 2010 and had many challenges to face: building the team, training staff, developing procedures and skills. Working at Leroy Merlin is a great opportunity for me to develop personally and professionally, the chance to work in an enjoyable atmosphere and meet colleagues from other countries. Our success in Romania and customer satisfaction are my key objectives. |  |
“Amazing prices for warm and welcoming homes”
In line with the store’s catchphrase of “Amazing prices for warm and welcoming homes,” Leroy Merlin Romania gives customers the most affordable DIY products possible. The first Leroy Merlin store in Romania has a most unique pricing offer, too: the “low price” category found in all product lines. These products cost an average of 20% to 30% less than the lowest price on the market. This means we truly can say that Leroy Merlin reinvented low prices!
Leroy Merlin boasts the international experience and local market adaptation that will make the store a powerful presence on the local do-it-yourself market.
The publicity campaign for the launch was broad and varied, with four TV spots, directional billboards, a web campaign and the creation of the www.leroymerlin.ro website.
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